Real estate marketing company in Bhubaneswar

“A large social-media presence is important because it’s one of the last ways to conduct cost-effective marketing. Everything else involves buying eyeballs and ears. Social media enables a small business to earn eyeballs and ears.” – Guy Kawasaki

As a real estate professional, you want to grow your business, and marketing plays a big role in attracting potential customers. A 2018 study by the National Association of Realtors (NAR) found that 87% of home buyers buy a home through a real estate agent. You can see there is a market for real estate agents. But how can you reach potential customers? Below, I have compiled a few real estate marketing ideas that top agents use to promote their businesses. Whether you’re just starting or you’re a seasoned real estate broker looking to attract new clients, these marketing tips will help you create an effective marketing plan.

Business Planning & Strategy

1. Create a website

Many consumers search the Internet to research products and services before buying. Creating a website for your real estate business will show potential customers the services you provide. Include a list on your website and update it regularly; this will allow potential customers to visit your website when searching for attributes and add some unexpected things to differentiate your website. Use this mortgage calculator to easily add value to visitors.

  2.   Write a blog

I wrote a blog and created SEO optimized content. This ensures that the post will always appear in the prospect search results. Tools such as Google Analytics and Ahrefs can help us find search terms and keywords. Make it easier for others to navigate to your main website and link to your profile page on other real estate websites so that customers can get more information about you and your business.

  3.  Email marketing campaigns

Send a monthly newsletter roundup of  blog content, and reach out to contacts when new property listings are available. Include images of the properties that link to the full listing, a video walkthrough of the property, or a virtual staging of the home.

  4.  Partner with local businesses & Agents

Use my local connections and work with clothing boutiques, home furnishing showrooms, and coffee shops to promote advertisements and invite them to participate through site visits. This encourages potential buyers to explore each room, and we can work with local businesses to determine product discounts that can be offered to buyers.

 5.  Paid Instagram promotion

Instagram is another tool for contacting home buyers, promoting advertising, and developing brands. Through paid promotion, your most beautiful pictures can reach more people. Instagram ads allow us to choose your target audience, budget, post type (for example, images, videos, carousels), and the duration of the promotion. We can use specific hashtags to ensure our posts are presented to the people you want to contact.

6. Youtube Marketing

Regardless of the platform, video marketing has risen rapidly as a medium of use. Virtual tours, 360-degree videos, drone video clips, and even simple slideshow videos are more eye-catching than pictures or link posts. You can’t ignore YouTube video marketing. The site is not only the most popular video site but also the second-largest social network. Explored all imaginable interests on the video-sharing website.

Here are some more statistics that will make you think: 

• Over 1 billion unique users visit the site every month.
• It is the second-largest search engine in the world after Google (which owns it).
• It watches more than 6 billion hours of video per month.
• More than 1 billion video views per day are on mobile devices because YouTube is such a big cake to participate in online social media.

With these marketing ideas, We’re sure to wow your potential customers and attract them to your services. Creating a marketing plan will help you set goals for our marketing campaigns and develop the steps to reach these goals.